Payment Account Reference: Enhancing Customer Experiences with Payment Data

As tokenization becomes the standard in digital payments, a new challenge has emerged: customer data interoperability. Popular payment methods like mobile wallets and card-on-file systems swap out Primary Account Numbers (PANs) with network tokens, making it harder for merchants to recognize repeat customers.

Fortunately, there is a solution to this business intelligence gap. Payment Account Reference (PAR) is a secure identifier that links account numbers with their associated tokens, enabling merchants to connect transactions across multiple channels. With this vital data point, businesses are better equipped to detect fraud, improve customer experience, reconcile accounts, and more.

If you’re ready to deepen your understanding of your customers’ buying journeys, this white paper is for you.

Read this guide to learn:

• How PAR fits into payment flows
• What its benefits are for merchants
• How to leverage PAR to optimize business operations